Continuous growth, strong brands and an impressive production portfolio characterize the anniversary year 2026

UFA Produkció, the Hungarian entertainment unit of UFA and part of the global Fremantle Group, is celebrating a special anniversary this year: the company has been successfully producing non-fiction formats in Hungary for ten years and has established itself as one of the most important players in the local TV market. To mark the anniversary, the production company invited its partners and broadcasters to an anniversary party in Budapest this week.

What began in 2015 with the establishment of the Show & Factual division within UFA Magyarország has developed into a strong, stable and continuously growing production brand in a decade – today the company operates under the name UFA Produkció and stands for creative diversity, quality productions and strong partnerships with all of the country’s leading broadcasters.

Emese Ács, Managing Director of UFA Produkció: “Over the past ten years, we have developed from a small division into an established entertainment brand that plays a key role in shaping Hungarian television. I am proud of our team and how we are constantly reinventing ourselves.”

Sascha Kleinschmidt, Managing Director UFA Produkció: “UFA Produkció stands for quality, creative energy and production strength. The anniversary is a milestone – and at the same time a starting point for a new phase in which we will continue to expand our international footprint.”

Ten years of growth and creative strength

Over the past ten years, UFA Produkció has produced more than 1,000 hours of non-fictional entertainment – including some of the country’s most successful show brands such as “X Factor”, “Masked Singer”, “Got Talent”, “Take Me Out” and “The Voice”.

Today, the unit concentrates on a broad spectrum of licensed formats and increasingly self-developed programs. At the same time, UFA Produkció is positioning itself as a production location with international connections and is increasingly opening up to cooperations beyond the domestic market.

A strong line-up in the anniversary year

In 2026, UFA Produkció is producing the 14th season of “X Factor” for RTL Hungary, continuing one of the country’s most successful music shows. Also for RTL Hungary, the 5th season of “Masked Singer” is being produced, which once again impresses with spectacular costumes and great audience response. With “Best Bid”, UFA Produkció launches a new format for RTL Hungary in which private individuals bring valuable or unique items to be appraised by experts. In addition, the 2nd season of the successful reality show “B&B of Love” and the new format “Weekly 7” will be produced for RTL Hungary.

The 3rd season of the in-house development “Hit the Road with Me”, which won the Hungarian Big Picture Awards and the TV Journalists Award in 2026, is also being produced for Viasat 3.

In addition to these already confirmed productions, UFA Produkció is currently in promising talks about further projects that will further expand the portfolio in 2026.