Berlin, July 22, 2026. Prime Video today released the first photos from the new Prime Original series FRIENDS SEX AND GAMES (previously known as GAME OF KEYS), produced by UFA Fiction. The first-look photos offer a sneak peek at the series, which is based on the hit Mexican series EL JUEGO DE LAS LLAVES and promises an explosive mix of sensuality, emotion, and humor—exuberant, modern, provocative, and surprisingly honest. FRIENDS SEX AND GAMES premieres worldwide on October 16, 2026, exclusively on Prime Video. You can find the first images here.

That’s what FRIENDS SEX AND GAMES is all about: four couples. And a sexy game that could change everything. At the center of this relationship dramedy are Anna and Paul, who’ve been together forever—just like their closest friends Julie, Valentin, Bella, and Leo. Their lives are running smoothly until Samu returns home with his girlfriend Siena and suggests a daring game to his old crew: the “Key Game.” The rules are simple—the men toss their keys into a bowl, and the women each pick one out. Whoever draws a key spends the night with the key’s owner. No strings attached, no obligations. What begins as a thrilling adventure quickly turns into an emotional powder keg. Old longings resurface, new truths come to light: Nothing stays the same. A series full of intense emotions, funny moments—and steamy sex.

The eight-part series stars Paula Kalenberg as Anna, Fridolin Sandmeyer as Paul, Salka Weber as Julie, Martin Bruchmann as Valentin, Mona Pirzad as Bella, Pascal Houdus as Leo, Lilja van der Zwaag as Siena, and Eric Cordes as Samu.

FRIENDS SEX AND GAMES is produced by UFA Fiction for Prime Video. The executive producers are Ulrike Leibfried and Sinah Swyter (UFA). The scripts are written by Vivien Hoppe (head writer), Antonia Rothe-Liermann (head writer), Ben Brooks, and Marlene Melchior. The series is directed by Barbara Kronenberg and Sinje Köhler. Jan-Marcello Kahl and Jieun Yi serve as directors of photography.

About UFA Fiction

UFA brings together its activities in the programming genres of fiction and serial drama, as well as variety, factual, and documentary, under one roof. UFA Fiction oversees production activities in the areas of miniseries, series, TV movies, special events, and feature films, and boasts a remarkable portfolio that has had a lasting impact on the German television landscape. For decades, UFA Fiction has delivered outstanding programming and consistently high ratings, producing for all major partners, both nationally and internationally. Many of its productions have not only been major hits with audiences but have also won numerous national and international TV and film awards, including two International Emmy Awards. These include, for example, successful feature films such as *The Physician* or *The Boy Must Get Some Fresh Air*, as well as special event and high-end drama formats such as *Our Mothers, Our Fathers*, *Germany 83/86/89*, CHARITÉ, KU’DAMM 56/59/63/77, and FAKING HITLER, *SAM – A SAXON* and *ALL YOU NEED*, as well as high-rated, long-running crime series such as *A STRONG TEAM*, *THE DIPLOMAT*, and *SOKO LEIPZIG*. Current UFA Fiction productions include the feature films EMIL AND THE DETECTIVES and HERKUNFT, the high-end series MAXTON HALL – THE WORLD BETWEEN US, GAME OF KEYS (AT), and WHERE’S WANDA? as well as the TV movies *DAS GESCHENK* and *DIE KOBRA VON WINGEN* (AT). The managing directors of UFA Fiction are Markus Brunnemann and Nataly Kudiabor.

Press contacts UFA Fiction:

Janine Friedrich
Head of Communications
janine.friedrich@ufa.de

Natalie Göpfert
Junior Communications Manager
natalie.goepfert@ufa.de

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The press release as pdf for download: